Lab Series Sponsors Invictus Gaming, ImbaTV and Douyu to Host First-Ever Dota Auto Chess Competition – The Esports Observer
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Over the previous week, the esports trade in China has seen a number of sponsorships and partnership offers.
Among the highest tales: Invictus Gaming’s League of Legends group signed a non-endemic sponsorship take care of Men’s pores and skin-care model Lab Series, WCG confirmed Honor of Kings and Clash Royale as two of its seven official sport titles, Douyu and ImbaTV will host the primary ever Dota Auto Chess event from Feb. 27 to March three, Newzoo’s Shanghai workplace signed a partnership take care of native sports activities media ECO, and Douyu’s CEO Chen Shaojie acquired 5.368% shares of the corporate to turn into the largest shareholder.
Every week The Esports Observer presents the largest esports enterprise information in China, together with investments, acquisitions, sponsorships, and different main information from the area.
Lab Series Sponsors Invictus Gaming LOL Team
On Feb. 23, Chinese esports group Invictus Gaming’s (IG) League of Legends group signed a non-endemic sponsorship take care of males’s pores and skin-care model Lab Series, a part of Estée Lauder. Details of the sponsorship weren’t disclosed.
Invictus Gaming is greatest recognized globally for its League of Legends and Dota 2 groups. In 2012, IG gained Dota 2’s The International championship with $1M USD prize pool. In 2018, IG gained the League of Legends World Championship. In truth, IG is the one esports group that has gained each The International and League of Legends World Championship, to date. The sponsorship record of IG’s League of Legends group contains streaming platform Panda TV, model CORSAIR , and web espresso bar WYWK.
On Jan. eight, FAW-Volkswagen Audi signed a sponsorship take care of Chinese streaming platform Panda TV for the corporate’s esports program, “Marvelous Esports.” As a part of the deal, Audi and Panda TV launched a industrial that includes the automotive maker’s new Q2L mannequin together with all of IG’s League of Legends gamers.
Douyu and ImbaTV to Host Dota Auto Chess Competition
On Feb. 22, esports manufacturing firm ImbaTV introduced that its first Dota Auto Chess competitors, the “Auto Chess All Star Invitational,” might be hosted together with Douyu, from Feb. 27 to March three. Multiple Chinese esports celebrities will participate on this competitors as gamers together with Chinese businessman Wang Sicong, the proprietor of esports group IG; esports manufacturing firm Banana Culture ; and Panda TV. According to a supply shut to ImbaTV, the competitors’s complete prize pool for this event is ¥45Okay RMB ($5K), however the winner will even get an unique in-sport merchandise and his or her identify added into the sport. The competitors might be completely streamed on Douyu .
This would be the first time Dota Auto Chess competitors is run by an esports manufacturing firm. Currently, Dota Auto Chess is going through a trademark registration situation in China. According to the Chinese Trademark Office of National Intellectual Property Administration, there are eight gaming corporations presently making use of for the trademark registration of “自走棋” (Auto Chess in English), together with Tencent Games , which expects to apply for eight “自走棋” related emblems.
Newzoo’s Shanghai Office Signs Partnership Deal With Sports Media Company ECO
On Feb. 18, the Shanghai division of gaming and esports analytics agency Newzoo signed a partnership take care of native sports activities media firm ECO. According to the announcement, ECO might be answerable for localizing Newzoo’s 2019 Global Esports Market Report, which projected that worldwide esports revenues will hit $1.1B this 12 months.
Other Business News
On Feb. 28, Chinese esports group Newbee introduced that it’s going to host a ceremony in Shanghai. The poster promoting the occasion on Chinese social media Weibo, options a part of Li-Ning’s emblem – “ING.” It’s extra doubtless Newbee and the attire model will make an official partnership announcement on Feb. 28.
The World Cyber Games (WCG) has confirmed Honor of Kings and Clash Royale will turn into two of its official sport titles, alongside Dota 2 on the time of writing. Clash Royale is owned by Supercell and Honor of Kings is owned by Tencent. The WCG was a multi-sport esports event organizer from 2000-2013, earlier than its closure in 2014. The model was acquired by Korean writer Smilegate in 2017, and will relaunch in July 2019 within the Chinese metropolis of Xi’an, in accordance to the announcement.
On Jan. 9, Douyu modified its board construction. Representatives for 3 shareholding corporations have left the board and Douyu’s CEO Chen Shaojie has acquired all shares (5.368% of Douyu) from them. Shaojie has turn into the largest shareholder of Douyu, with 35.15% shares.