lpl-plans-official-tv-series-auto-chess-ends-partnership-with-tencent-games-teo-the-esports-observer
Autochess War

LPL Plans Official TV Series, Auto Chess Ends Partnership With Tencent Games – TEO – The Esports Observer

Though the second wave of the COVID-19 pandemic continues to develop within the Xinjiang Uygur Autonomous Region within the northwestern area of China, the esports trade hosted the annual China Digital Entertainment Expo & Conference (China Joy) in Shanghai, whereas a lot of the huge worldwide gaming conferences like E3 and Gamescom selected to cancel because of the COVID-19. 

During ChinaJoy, Riot Games and TJ Sports introduced that the 2020 League of Legends World Championships can be hosted in Shanghai from Sept. 25 to Oct. 31, and the occasion will return to China in 2021, with a multi-metropolis tour. In addition, it was revealed that North America will host the 2022 Worlds. 

This new info dispelled the rumor that the 2020 Worlds can be canceled because of the Chinese authorities’s official announcement to cancel all worldwide sporting occasions within the nation. In addition, TJ Sports additionally revealed the associate lists for 2020 Worlds.

Among the highest tales in China’s esports trade: TJ Sports partnered with Chinese movie and tv firm Youhug to create its personal TV sequence; Tencent introduced an finish to the partnership with Long Mobile for Auto Chess; HyperX signed a sponsorship take care of Chinese esports group Q9 Esports Club;  Panasonic collaborated with TOP Esports League of Legends participant Huang “Karsa” Haoxuan; and international luxurious model FENDI  teamed up with two FunPlus Phoenix League of Legends gamers.

TJ Sports Partners With Youhug to Co-Create Official TV Series

Credit: TJ Sports/Youhug

On Aug.three Chinese media firm Youhug introduced that it signed a partnership take care of China’s League of Legends esports operator TJ Sports. The picture that Youhug posted on social media Weibo options TJ Sports Co-CEO Song Lin and Yibo Jin.

Youhug and TJ Sports will co-create the TV drama sequence for League of Legends Pro League (LPL), China’s high League of Legends competitors. More particulars of the deal weren’t disclosed.

This shouldn’t be the primary time that Youhug created an esports-associated TV sequence. The firm partnered with Tencent and South Korean recreation writer Smilegate earlier this yr to create a 36-episode drama sequence primarily based on Smilegate’s FPS recreation CrossFire. The drama sequence known as  “CrossFire,” and has been airing on Tencent Video since July 23.

Feedback on the Crossfire drama sequence has been principally optimistic, which may be one of many causes that TJ Sports determined to associate with Youhug. In May, a drama sequence referred to as “Falling into Your Smile“ obtained heavy criticism from the Chinese esports neighborhood, which regarded this drama as a romantic story at first, with esports and the LPL as a backdrop. Feng Xiao, head of brand name and advertising of TJ Sports, made a public enchantment to the Chinese movie and tv trade asking them to respect the LPL and gamers as a result of the manufacturing didn’t put esports in an excellent mild.

Tencent Ends Partnership With Long Mobile for Auto Chess 

Credit: Drodo Studio

On Aug. 5 Chinese recreation developer Long Mobile introduced that Tencent ended the partnership associated to the cellular recreation Auto Chess, one yr after the deal was signed. 

New participant registrations and high-up features of the sport have been closed since Thursday, and Tencent will formally shut the Auto Chess server on Oct. 9, in accordance with the announcement.

Long Mobile referred to as this “a new beginning” for the sport and stated that it’s going to run its personal server sooner or later, with the PC model of Auto Chess “coming soon.”

In July of 2019 Long Mobile signed a partnership take care of Tencent, and named the corporate because the unique distributor of Auto Chess in mainland China, absolutely integrating into Tencent’s WeChat and QQ social media platforms. 

The underdog story of Auto Chess was named the #1 story in TEO’s 2019 Esports Business Stories in China. The recreation was initially developed as a Dota 2 recreation modification by a 5-man Chinese recreation studio referred to as Drodo Studio. After it discovered large success locally, it attracted loads of provides from recreation publishers like Tencent and Valve. Ultimately the builders determined to associate with Long Mobile and match organizer Imba TV to develop the standalone cellular recreation Auto Chess, and unveiled a $1M USD Auto Chess Invitational. 

HyperX Sponsors Q9 Esports Club CrossFire Division 

Credit: Q9 Esports Club

On Aug. three Chinese esports group Q9 Esports Club (Q9) introduced that its CrossFire division signed a sponsorship take care of hardware model HyperX. The HyperX brand will function on gamers’ workforce jerseys throughout Tencent’s high CrossFire competitors – CrossFire Professional League (CFPL).

Financial phrases of the deal weren’t disclosed. 

In June Q9 closed a ¥100M ($14M) angel funding spherical led by Chinese angel buyers Lei Wen and Chao Liu. The group was based in 2015 and operates two main companies: reside streaming and esports. The esports division competes in Peacekeeper Elite, QQ Speed, Call of Duty: Mobile, and CrossFire

Other Esports Business News: 

Credit: TOP Esports/PanasonicChinese reside streaming platform Bilibili signed a 3-yr strategic partnership deal with Riot Games for the unique Chinese broadcasting rights for the League of Legends World Championship, Mid-Season Invitational, and All-Star occasion.
Tournament organizer ESL and DreamHack signed a one-yr streaming deal with Chinese reside streaming platform DouYu. DouYu will turn out to be the unique streaming associate for the ESL Pro Tour’s StarCraft II and Warcraft III competitions in “standard Mandarin and other Chinese languages and dialects.”
On July 31 Panasonic collaborated with TOP Esports (TES) League of Legends participant Huang “Karsa” Haoxuan to create a social media video marketing campaign on Weibo. The video options Haoxuan and Panasonic’s  “nanoeX” air conditioner unit.
On Aug.four international luxurious model FENDI additionally made a social media marketing campaign on Weibo, collaborating with FunPlus Phoenix League of Legends gamers Liu “Crisp” Qingsong and Kim “Doinb” Tae-Sang. The gamers posed for pictures to advertise FENDI’s Chinese Valentine’s day actions, carrying FENDI branded attire and sneakers. 
Esports Rising 2020 Agenda Announced

0 Comments

autochessboard_qvup1x

Reply your comment

Your email address will not be published. Required fields are marked*