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The impact of the coronavirus epidemic to China’s games business: A view from Beijing – Pocket Gamer.Biz

Junxue Li is CEO of Beijing-based 2D artwork manufacturing home Sunny Painter.

This article has been edited with permission from the writer. You can discover the authentic piece on LinkedIn.

This season, the Chinese folks had an eventful Spring Festival Holiday, due to the outbreak of the new coronavirus epidemic. China’s authorities is working exhausting to management the epidemic.

Our studio is in Beijing, an affected space, so I would like to provide you with some first hand info relating to how the epidemic impacts the games business in China – I’ll strive my finest to give a full and detailed story.


The new coronavirus is airborne and a bit extra harmful than the frequent flu virus. It assaults folks’s lungs, with the signs together with fever and pneumonia.

Affected sufferers have been first present in the Wuhan metropolis of Hubei province round Dec 2019, presumably transferred to people from wild animals, the virus’ pure hosts. In quick time it developed into nationwide epidemic.

(At the time of publication, the BBC has reported that there are 59,864 circumstances and 1,368 deaths attributable to Covid-19, as this coronavirus is now recognized – Ed.)

The scenario in Wuhan is dire, with a big quantity of folks identified. Newly elevated circumstances are past the native hospitals’ means to deal with, and the nation is summoning all the obtainable sources to assemble new hospitals in a single day. To forestall additional unfold of the virus, the metropolis is sealed. In normal, life in Wuhan may be very tough.

Outside of Hubei province, the quantity of identified is considerably decrease. However, to assist preserve the virus in test nationwide, persons are suggested to keep at residence as a lot as potential earlier than the matter is over to scale back contact.

To assist enhance the scenario, our folks have been staying at residence from the begin of the Spring Festival vacation (Jan 24) up to in the present day. Because of the emergency, the vacation has been twice extended, first to Feb 10, and now to Feb 17. This creates a sort of at-residence consumption and makes some impact to companies.

Beijing’s most busy business avenue Wangfujin Avenue on this yr’s Lantern Festival night

Game Revenue Boom

It’s straightforward to think about that whereas persons are unable to exit for leisure similar to films, events, and so on., a big portion of the amusement finances could be diverged to video games.

In the cell sport sector, most high grossing tiles in China have welcomed a phenomenonal hike in income. On Spring Festival Eve, Tencent’s flagship MOBA Honor of Kings reached two billion yuan ($300 million) in day by day income. This determine wass only one.three billion on 2019’s New Years Eve.

And consoles have additionally loved a gross sales mania. “Our consoles and discs have sold out in a week,” a Taobao retailer proprietor stated.

During this era, each PS4 and Switch grew to become extremely sought-after objects. A typical instance is the Switch sport Ring Fit Adventure – on the US Amazon retailer its value is $124. And on Taobao, the value is steadily rising – just a few days in the past it was round ¥1000 ($140), and now it is round ¥1500 ($215).

Benefits for Gamers

For all builders and repair suppliers throughout China, the largest problem is to resume work in places of work.Junxue Li

For publishers, it might seem to be the finest time to harvest income. On the opposite, to cheer folks up and assist them fight very long time indoor stress, many are generously providing free-to-play plans.

For instance, Nishuihan, a MMO RPG sport, often operates with an hourly/month-to-month billing plan. Now it has gone free-to-play throughout the epidemic interval. It additionally launched a free in-sport mouth masks, to encourage folks to maintain on. And Blizzard’s Overwatch has additionally prolonged its free trial interval to the finish of the vacation.


During this difficult time, most native and worldwide publishers/builders are extending arms of assist to Wuhan. Each of them has donated hundreds of thousands of yuan to the metropolis via charity, serving to them purchase desperately wanted mouth masks and medical gear.

Some corporations have even gone to nice lengths by sending employees overseas to purchase mouth masks – they’re out of inventory all over the place in China – and convey them again in suitcases to ship to Wuhan.

And some MMO games sponsor in-sport actions to increase donations amongst gamers. For instance, Jianwang three by Kingsoft has raised 1.2 million yuan as of Jan 30.

I am glad to study that enterprises/folks in our business are so heat hearted, and keep agency with the nation.

Esport Events

Big gatherings are one thing we are attempting to keep away from now, so esports occasions are affected. All occasions in China space are rescheduled, together with League of Legends, Overwatch League, and PCL 2020. And some esports groups ship their regards to the public, encouraging folks to preserve hope and be sturdy.

The Overwatch League’s official assertion on cancelling occasions in China

Challenges to Developers

For all builders and repair suppliers throughout China, the largest problem is to resume work in places of work.

Big corporations similar to Tencent and Netease will re-open their studios on Feb 17, following the nationwide emergency announcement. However, tons of small corporations require staff to distant work from Feb three. No doubt that by distant working, solely restricted jobs may very well be dealt with.

The impact to totally different studios would range in accordance to their working natures. For instance, for some 2D/3D artwork suppliers, the place the work is to make some 3D fashions and 2D graphics, they aren’t vastly affected. However some builders who want a number of departments working collectively aren’t so fortunate.

Wuhan metropolis is the focus zone of GAL sport (Girl and Love) builders – these builders are the most closely impacted.

A well-known GAL producer revealed that the massive situation of his studio is that staff who went to their hometowns to spend the vacation with households are unable to return to Wuhan. And native Wuhan staff are unable to go to their place of work for the metropolis is closely contaminated space – Wuhan folks go outside even the lower than different cities.

Impact to Our Studio and Friends

The complete of the business represents a constructive pressure battling the plague, and we’ll assist our nation win out!Junxue Li

I’ve many associates in numerous cities, similar to Shenzhe and Xi’an, who run corporations doing 2D/3D paintings for rent, simply as our studio. They all inform me that their studios aren’t reopened, as a result of by announcement it’s nonetheless vacation now, and persons are scared of gathering collectively.

However, small corporations cannot keep idle for very lengthy, and their staff do as a lot work as potential at residence. They undergo totally different levels of losses, and all of us hope the working order may very well be restored quickly.

And it is very fortunate for our studio. We’re in Beijing, a much less affected metropolis – we’ve got freedom to exit, although folks aren’t keen. Our staff all dwell inside half an hour distance, so work goes on simply as regular – we went again to work on Feb three.

And I inform our shoppers the scenario in China, and we may solely go residence and go to work. And they assist us by finding out all the outsource works and provides us as a lot as they’ll. Here I sincerely categorical my gratitude to these pricey associates!

The largest impact is to our advertising. Now many nations restrict Chinese residents’ entry, and flights from and to China are cancelled. In the subsequent few months, we will not count on to do self-promotion at sport occasions, for instance GDC and Game Connection in March, or Pocket Gamer Connects Seattle in May. How massive the loss is… it is exhausting to estimate.

The significance of going to occasions may very well be understood from two tales. First is that we discovered an enormous consumer we now work for not directly via the Pocket Gamer Connects Helsinki final October; And for the previous few years, every time we go to San Francisco, we’d go to our most essential shoppers there – the visits are important to preserve our very long time collaboration.


To Chinese folks, the epidemic is a grievous misfortune and struggling, and all of us hope it may finish quickly. Some of us in sport business suffers losses too – nonetheless, the complete of the business represents a constructive pressure battling the plague, and we’ll assist our nation win out!



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