As Rush Wars hits soft launch, how are Supercell’s other games doing? – Pocket Gamer.Biz
Finnish developer Supercell has simply soft-launched a model new cell technique recreation referred to as Rush Wars in Canada, New Zealand and Australia.
Gameplay centres on sending troops to enemy bases to gather as much as three stars, in addition to increase defences of your base to thwart assaults from other customers.
As you possibly can see within the trailer under, gameplay is designed to supply fast matches, and has some similarities to Boom Beach and Clash of Clans.
Should Rush Wars make it to full launch, it’ll be the Supercell’s sixth world launch following within the footsteps of Hay Day, Clash of Clans, Boom Beach, Clash Royale and most just lately Brawl Stars. The first 4 of these have every made $1 billion and the latter seems to be nicely on its means.
In this text, we check out how Supercell’s portfolio has been performing over the past 90 days utilizing App Annie information and whether or not it’s in dire want of a refresh or if the studio is within the luxurious place of simply including extra to its riches.
Mobile farming sim Hay Day is the place all of it started for Supercell, a title given a bronze star ranking by PocketGamer.com again in July 2012.
Seven years later, the title has already made most of its fortunes, however it’s nonetheless no slouch.
Maintaining a reasonably constant grossing place throughout most international locations, Hay Day continues to be a prime 100 grossing Google Play recreation within the US, UK, France and Germany.
Hay Day prime grossing Google Play recreation rankings
It additionally maintains prime 100 grossing positions on the App Store in those self same international locations.
Hay Day prime grossing App Store recreation rankings
Hay Day hasn’t made a lot of a mark in Asian international locations like Japan, South Korea and China, however it continues to carry out impressively within the West all these years later.
Clash of Clans
The construct-and-battle title that Supercell is most well-known for, Clash of Clans continues to be considered one of cell gaming’s largest heavyweights.
In June 2019, Sensor Tower estimates the title had its finest month of income in two years, choosing up $76 million throughout the App Store and Google Play worldwide.
The US was stated to be the most important contributor, bringing in $37 million (47 per cent) of gross sales. Germany was second with $6m (eight per cent), whereas China got here in at first with $4m (5 per cent). It ought to be famous that Sensor Tower doesn’t monitor third-get together Android shops.
Clash of Clans was estimated to have introduced in $334m globally for the primary half of 2019 in whole. Since January 2014, gross sales are estimated to have surpassed $6.2 billion. That estimate is lacking gross sales from the sport’s 2012 launch as much as 2014, nevertheless.
Recent gross sales have been boosted by the introduction of Season Challenges and a Gold Pass to Clash of Clans, much like the Battle Pass monetisation system made well-known by Fortnite.
App Annie information reveals Clash of Clans is a constant prime 10 grossing recreation on the App Store within the UK, US, Germany and France. Meanwhile in South Korea it sometimes holds a prime 50 grossing place, whereas in China it fluctuates within the prime 100.
Clash of Clans prime grossing App Store recreation rankings
Over on Google Play in the meantime, the title fluctuates in and across the prime 10 within the Western international locations we have tracked, sometimes hitting prime spot, and is a prime 60 grosser in South Korea.
Clash of Clans prime grossing Google Play recreation rankings
It’s clear that seven years on, Clash of Clans continues to be Supercell’s flagship recreation globally.
Boom Beach doesn’t get fairly as a lot credit score as its siblings regardless of the title powering previous $1 billion in income.
Still, its grossing positions over the past 90 days are the least spectacular of Supercell’s portfolio.
Out of the international locations we’ve analysed, France has been the place the title has carried out finest on Google Play, hovering in and across the prime 100. Throughout August nevertheless the sport has begun falling away within the nation to most just lately round 170th.
In the UK in the meantime the title meanders inside the highest 200 positions, and inside the highest 300 in Germany and the US. Boom Beach just lately fell exterior the highest 500 grossing spots in South Korea.
Boom Beach prime grossing Google Play recreation rankings
Over on the App Store, the sport has carried out barely higher, rating 136th in France, 163rd within the UK, 207th within the US and 242nd in China.
Boom Beach prime grossing App Store recreation rankings
While Boom Beach will likely be bringing in income for the small staff engaged on the title, it now not seems to be on the dimensions that’s anticipated from a Supercell recreation. And it’s a scale that doesn’t appear to have been drastically improved by this 12 months’s Warships replace.
According to Sensor Tower, smash-hit cell MOBA Clash Royale surpassed an estimated $2.5 billion in gross sales earlier this 12 months.
And the sport continues to be a prime hit globally. App Annie information reveals that on August 25th 2019, Clash Royale was positioned in first on France’s App Store prime grossing rankings, third in Germany, seventh within the US and 10th within the UK.
Over in Asia in the meantime, the place the title’s efficiency fluctuates extra closely, Clash of Clans was positioned in 25th in South Korea, 41st in Japan and 51st in China.
Clash Royale prime grossing App Store recreation rankings
Over on Google Play, as soon as once more a Supercell title has usually carried out much less nicely than its App Store counterpart. On August 25th it ranked because the fourth highest-grossing recreation in France, whereas in Germany it took 10th, 31st within the UK and 32nd within the US.
In South Korea it positioned 56th, whereas in Japan it was positioned in 136th – down almost 100 locations from its App Store place.
Clash Royale prime grossing Google Play recreation rankings
Brawl Stars is estimated by Sensor Tower to have surpassed $275 million in participant spending since its December 2018 launch, as of June 2019.
Its information reveals that South Korea has grow to be the sport’s largest market, making $61m (22 per cent) of general income. The US in the meantime adopted in second with $52m (19 per cent) and Japan got here in at third with $25m (9 per cent).
A have a look at the chart positioning on App Annie reveals Brawl Stars is a strong performer in Western international locations, however not as massive as a few of its Supercell brethren.
On August 25th, the title ranked seventh on France’s App Store prime grossing chart, and 11th in Germany. In the UK and US in the meantime it charted in at 70th and 74th respectively.
Its efficiency in South Korea although has been significantly spectacular, commonly hitting the highest 10 grossing positions within the profitable market.
In Japan nevertheless the title’s grossing rating has diversified wildly, putting in 135th on August 25th.
Brawl Stars prime grossing App Store recreation rankings
On Google Play the sport is performing far worse by way of grossing rankings. As of August 25th it nonetheless hit ninth in South Korea, however held barely decrease positions of 14th in Germany and 18th in France.
In the UK Brawl Stars took 139th, whereas within the US it positioned 147th and in Japan 259th.
Brawl Stars prime grossing Google Play recreation rankings
Given Brawl Stars’ significantly notable efficiency in South Korea, will probably be attention-grabbing to see how the sport performs in China. Supercell has partnered with Yoozoo Games for a launch within the nation, with pre-registrations opening up earlier this 12 months.
Room for extra?
For essentially the most half, Supercell’s portfolio continues to carry out exceptionally nicely all over the world, with Clash of Clans, Clash Royale and new child on the block Brawl Stars main the cost.
It will likely be fascinating to see come the top of the 12 months whether or not the introduction of Season Challenges into Clash of Clans and the launch of Brawl Stars will lead to an uptick in gross sales for Supercell.
Revenue on the firm has been falling for a few years, hitting $2.three billion in 2016, earlier than declining to roughly $2bn in 2017 and $1.6bn in 2018.
But Supercell has at all times been affected person, even within the face of such declines. It received’t launch games it doesn’t assume have the potential to be market leaders. Even Brawl Stars, its fifth launch, spent 544 days in soft launch earlier than getting the greenlight for a world launch.
Supercell isn’t determined for brand new games, however with annual gross sales falling by $700 million in two years, the well-known Finnish studio might do with a couple of new hits like Brawl Stars sooner relatively than later.
Whether Rush Wars would be the subsequent blockbuster or go the way in which of titles like Smash Land and Spooky Pop stays to be seen. Given its similarities to some options of Clash of Clans and Boom Beach, there’s additionally an opportunity it would cannibalise some present income ought to it attain a full world launch.
But when Supercell soft-launches a brand new title, you recognize it is one thing particular.
Supercell was just lately ranked fourth on our listing of the Top 50 Mobile Game Makers for 2019.
Pocket Gamer Connects will likely be heading to Supercell’s hometown Helsinki on October 1st and 2nd. Visit the web site for particulars on the convention.