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Designing mobile game screenshots that actually convert players – Pocket Gamer.Biz

Genie Patrathiranond is the advertising and marketing supervisor at App Radar.

Your mobile game itemizing screenshots play an enormous function in changing potential players. Screenshots and preview movies function a sneak peek of your game for players. Because of that, app retailer guests base their obtain resolution largely in your game’s screenshots and preview video.

We’re about to dive into how one can design mobile game screenshots that enhance conversion. Read on.

1. Show off the perfect components of your mobile game in your app itemizing screenshots

Potential players wish to know straight away what your game is about after they’re your itemizing web page within the App Store or Google Play. Don’t preserve them guessing. That’s one of many worst issues you are able to do. You want to indicate off your greatest options from the get go.

Your first screenshot ought to spotlight not solely your greatest but in addition your most distinguished characteristic. Together with a preview video, the primary screenshot molds an individual’s first impression of your mobile game. You wish to make it a superb one because the obtain resolution will be made in a break up second.

2. A clear design is healthier than a cluttered one

Putting an excessive amount of into your mobile game screenshots will hurt your consumer acquisition efforts. People get simply overwhelmed when they’re offered with an excessive amount of info directly. Make certain that your screenshots are designed in a clear and comprehensible method. Using extreme textual content or picture overlays solely serves to confuse potential players.

For each App Store and Google Play, it’s worthwhile to take precise screenshots of your game. So decide moments that are thrilling and precisely symbolize what players will discover as soon as they obtain.

Clash Royale App Store screenshots

Next, do not overlook the textual content that you implement in your screenshots. The textual content ought to match key phrases that you’ve inputted in your mobile game’s metadata. Why? Because essentially the most profitable key phrases would be the ones that have a excessive recognition (excessive search quantity) and are related to your mobile game.

These are the key phrases that carry the correct viewers to you. When you combine them in your screenshots, your target market will really feel extra assured that they’ve discovered the game they had been initially trying to find.

You can use instruments like App Radar to search out, monitor, and analyze key phrases.

three. Localizing your app retailer itemizing consists of translating your screenshots

Studies present that individuals are extra more likely to obtain apps that are offered of their native language. Localizing your App Name, Subtitle, and different textual content fields isn’t sufficient. You must additionally localize your mobile game screenshots. And it isn’t nearly straight translation.

True localization comes from actually understanding your mobile target market. Your screenshots provide the probability to attach together with your viewers on each a language and cultural stage.

NBA 2K screenshots, with German localization

For instance, in Japan there’s a big tradition of kawaii, that means tradition of cuteness. If you are making an attempt to persuade a kawaii loving Japanese viewers to obtain and play your mobile game, it’s a good suggestion to adapt your screenshots to the kawaii tradition.

Also, straight translation can get you into bother. We all know there are phrases and phrases in each language that can’t be straight translated. Being aware of the language context and colloquialisms will take you far when convincing app retailer guests to obtain your app.

After you are performed localizing, you will have to add the screenshots to each locale and for all gadget sizes. Instead of spending hours in App Store Connect or Google Play Console doing this, you’ll be able to add all of your screenshots for each locale and gadget in 1 click on with App Radar’s Media Manager.

four. Tell a narrative together with your mobile game screenshots

You get 10 screenshots slots within the App Store and eight within the Google Play Store. Letting these slots go to waste can be a disgrace. Every single screenshot is a chance to inform a retailer and enhance your mobile game conversion charges.

Toko Toko App Store screenshots inform a narrative of what to anticipate

Start considering of your screenshots as a storyboard fairly than simply photos of your mobile game. Show the customers how they will transfer by means of your game and the challenges they will encounter. The first psychological gameplay actually happens right here as a possible participant scans by means of your app itemizing web page.

5. Keep your promise

The info and artistic belongings that you place in your app itemizing are a promise to potential players. It tells them, hey in case you obtain this mobile game that is what you’re going to get. And you because the developer, marketer, or writer have the accountability to maintain to that promise.

Have you ever been upset as a result of a services or products you bought did not dwell as much as your expectations? Probably, all of us have performed so. This is the expertise you wish to keep away from giving to your players. Once they’re upset they will uninstall your app, which actually harms your app retailer rank and thus success.

Candy Crush Saga App Store screenshots

So guarantee that you might be precisely representing your game in your screenshots and never overpromising.

6. Follow App Store and Google Play pointers

You must comply with Apple’s and Google’s pointers in the case of your mobile game screenshots. Your mobile game might not be permitted and even put vulnerable to elimination in case you don’t comply with the set pointers.

In addition, you will wish to adhere to the gadget sizes for each App Store and Google Play. That approach you retain your screenshots wanting their greatest on any OS or gadget measurement.


Now that you understand how to design mobile game screenshots that convert players, you want a method to handle your app retailer itemizing and artistic belongings. App Radar is the all-in-one app administration device that you want.

With an account, you and your staff will be capable of discover new key phrases and implement them in your app itemizing, add screenshots for each locale and gadget measurement in 1 click on, reply to consumer critiques and monitor app rankings, and achieve priceless Apple Search Ad insights. Create a free account right this moment.

Author Bio:

Genie is the Marketing Manager at App Radar. She drives thrilling in-home campaigns and collaborations to get the phrase out about app advertising and marketing and progress methods.

App Radar helps game and app companies, to achieve success by means of App Store Optimization, Apple Search Ads, and Google UAC. If you have an interest in working with App Radar as a future companion or buyer be happy to achieve out to




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