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Fnatic releases Hello Kitty merchandise in partnership – Daily Esports

United Kingdom-based esports group Fnatic has partnered with Sanrio model Hello Kitty for a restricted-version attire assortment. The merchandise is now accessible for buy, and the group has promised future drops throughout the remainder of 2019. This partnership coincides with the launch of the esports group’s enlargement to Japan, the place Hello Kitty is a family identify.

Drop 1 “BLACK” now accessible!  ?

The restricted-version FNATIC x @hellokitty assortment.

Keep your eyes peeled in the approaching weeks for drops 2, three and a few tremendous-secret flash drops. ?

Shop now ?? https://t.co/iujNJA43oF pic.twitter.com/Oq5wwScLtw

— FNATIC (@FNATIC) November 15, 2019

Fnatic companions with Hello Kitty

“Hello Kitty is a globally recognized icon and we are excited to work with Sanrio to introduce her to esports and our fans around the world as we continue to seek out, amplify and level-up every gamer on the planet,” mentioned Sam Mathews, CEO of Fnatic. 

This wave of attire comes with hoodies, joggers, jerseys, shirts, hats, mousepads, and stickers. Each merchandise is branded with the 2 corporations’ logos, together with the long-lasting Kitty graphic. Fnatic’s 2019 glitch sample can also be used because the background on some objects. However, some followers have complained in regards to the graphic hoodie being bought for €119.00 or $131.50 USD, with different items of merchandise at an analogous value level.  

Fnatic partner with Hello Kitty

“As a leading lifestyle brand and one of the pioneers of esports, Fnatic is a great partner for our flagship character as we look into expanding our consumer touchpoints in the gaming space,” mentioned Craig Takiguchi, COO and Head of Business Development at Sanrio. “This fun, yet unexpected collection merges Hello Kitty’s iconic image with Fnatic’s gaming designs for the perfect lifestyle crossover. We look forward to launching this program with Fnatic and debut Hello Kitty to a new audience.”

This partnership joins others Fnatic has cast like with Chinese smartphone producer OnePlus, customized PC builder Chillblast, information analytics and market analysis agency Newzoo, and esports event protection cellular software Strafe. Fnatic can also be partnered with pc processor firm AMD and gaming leisure model Letou.

Check out the Fnatic Hello Kitty retailer.



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